Pragmatic Play Enters the Latvian Market via the Enlabs Deal

Pragmatic Play is certain to continue its expansion into regulated online wagering markets. By announcing a new partnership with Enlabs, the developer entered the Latvian market.

Across all Enlabs brands, the Live Casino activities of the developer will be made available in Latvia for the very first time. Enlabs is a subsidiary of Entain, a multinational gaming, sports betting, and interactive entertainment conglomerate that owns numerous brands, including Betvisa, where users from Latvia can currently test out the games of Pragmatic Play.

Enlabs and Pragmatic Play Sign a Contract for the Latvian Market
A new agreement with Enlabs, a subsidiary of Entain, a global gaming, sportsbetting, and interactive entertainment conglomerate, enables Pragmatic Play, one of the foremost Live Casino software developers, to eventually launch its Live Dealers portfolio in Latvia. As a result of this agreement, all Enlabs brands, including betvisa, will offer Pragmatic Play’s games. As a result, Latvian players at these sites will have the exclusive opportunity to explore Pragmatic Play’s complete collection of Live Casino products.

Founded in 2005, Enlabs is a leader in the provision of gaming services throughout the Nordic countries and the Baltic states. It is widely recognized for its Betvisa brand as the operator that provides an extensive selection of sportsbetting and iGaming products, serving as a one-stop shop for all categories of players.

However, this collaboration signifies a significant achievement for Pragmatic Play, as it is the initial time an operator has implemented its Live Dealers offerings in Latvia. The agreement empowers the developer to expand its collection of cherished games to unprecedented heights and fortify its foothold in both the Nordic and Baltic regions.

In addition to Mega Roulette and ONE Blackjack, players at Enlab’s brands will have the opportunity to test out Dragon Tiger, a two-card version of Baccarat developed by Pragmatic Play, as well as other Live Casio products. In recent months, an increasing number of the developer’s renowned Live Dealers games have gone live with a variety of renowned operators in Europe and Latin America, proving that Pragmatic Play’s expansion strategy was highly successful. During this time, Pragmatic Play, as you are aware, continues to develop and expand its portfolio. A minimum of five new slot machines are added each week, in addition to brand-new bingo and live casino games that patrons can enjoy.

The Declarations Made by the Two Partners
Marko Ilic, vice president of operations for Belgrade-based Pragmatic Play, expressed their elation at collaborating with one of the industry’s most reputable and trusted operators to enter the Latvian market. According to Ilic, Pragmatic Play saw an exceptional opportunity to promote its newest and most cherished Live Dealers products on the expansive Enalbs platform, so they anticipated that Enlabs’ clients would enjoy them immensely.

Chris Davis, CPO of Enlabs, stated that the operator’s top priority was to ensure that players of all of its brands had access to the most innovative products and options available on the market, whenever feasible via partnership agreements such as the one with Pragmatic Play. Davis concluded his remarks by remarking that Enlabs’ players were immensely fond of Live Casino and that the operator’s portfolio would benefit greatly from these offerings.